נגישות · Accessibility
הצהרת נגישות · StatementFour things that look unrelated.
Electronics. Music. Business. Law. On a CV they read like someone who couldn't decide. In practice they're the reason I can take a project from an idea in someone's head all the way to something people watch — and keep it standing afterwards.
Electronics
Sound & scene
Business
Law
I came up through music.
Not through film school, not through an agency. Through music videos, sets, and artists who needed something made — usually faster and cheaper than anyone said was possible. That's where I learned to direct, to shoot, to cast, to run a set, and to solve a problem in the ninety seconds you actually have before it becomes someone else's problem.
Twenty-plus productions later, the thing I'm proudest of isn't a single video. It's that artists kept calling back.
"If it's impossible — I haven't solved it yet. If I don't know — I don't know, and I go find out."
Then I built the company.
Metaktek started because the work outgrew me. It's a media and production company serving Israeli businesses — video, content, websites, digital presence. I run it: clients, pricing, hiring freelancers, building the systems it operates on. I taught myself to design and code the websites too, because waiting on someone else was slower than learning.
Running a company is where the creative work stopped being only creative. You learn what a shoot costs before you quote it. You learn which corner cutting is fine and which one you pay for three months later. You learn to tell a client no.
And then law — which surprised people.
I'm in my fourth year of an LL.B., studied alongside full-time production work. People assume it's a career change. It isn't.
Every production runs on agreements nobody reads until something breaks: talent releases, music licensing, image rights, consent for minors on set, brand risk, privacy rules. In a content team, that knowledge is the difference between shipping fast and shipping something you have to take down. I'd rather be the person who saw it coming.
What I'm actually good at.
- Turning a vague idea into a concrete plan. Someone describes a feeling; I come back with a shot list, a budget and a date.
- Moving fast without breaking the thing. Under-a-week turnarounds on real productions, more than once.
- Getting people to show up and give something. Casting, directing extras, running a crew.
- Building the system, not just the output. The site, the workflow, the pricing, the content engine.
- Writing. Concepts, scripts, copy, brand voice — in Hebrew and English.
Where this is going.
I'm looking for a place where creative work has consequences — where video, content and brand aren't decoration on top of the product but part of how it reaches people. I bring the production craft, the operator's instinct for cost and process, and a legal head that keeps the work publishable.
Let's talk.
A role, a production, or a conversation about something you're trying to build. I answer directly.
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